Thursday, June 21, 2007

Lucrative Web Site Design

A lot of activity is generally dedicated to creating a functional website which involves a lot of time and enthusiasm. A number of concepts needs to be kept in mind when framing a website. Thus a sizeable amount of energy is to be put into the maintenance of the website. This is what ensures a long-term success of the website.

A well designed website should follow the following guidelines:

1. Images should be posted on separate sub folders.

2. While accumulating new pages on your website a template needs to be assigned.

3. A list of pages, which require regular updating and additional materials in the future months, needs to be made. The design needs to be framed in a way such that a vertical expansion can be made.

4. A back up needs to be maintained while updating the website. This is to ensure that all the prior information is not lost immediately to maintain them for further usage.

5. A note of all updates is to be made. The notes should include the date, the pages and the concerned updates made.

6. A uniform size is to be made if the page contains pictures. The look of the website is maintained by such practices.

7. The fonts, colors, and the text need to be taken sufficient care of. These should be in strict correspondence with the theme of the website. This ensures professional standards for the website.

A novel and dependable web site is to be prepared. Thus a little bit more can always be put in to generate and so do not think twice on taking extra effort in creating and upholding the web site.

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Wednesday, June 6, 2007

Misleading Web Stats

It gets me every time. An owner of a website is bragging, "I get 120,000 hits per day" You think to yourself, Wow, that is a lot of traffic... but in reality.. it is very misleading. I am not sure when or where, but somewhere along the line the general public was informed a "hit" is the same thing as a "page view". That is not true. let me explain why this is misleading.

You could have 20 images on a particular web page. Once that page is viewed by the browser is counts as 21 hits. Here is the breakdown. Every time anything on a web page hits the server, it counts as a "hit" (hence the name, a file is "hitting the server"). Since there are 20 images and one HTML file hitting the server, that counts as 21 hits. That is why the term "hit" is totally misleading and useless in a statistics environment. The important stats to look at are Page views, Unique Visitors and Time spent by an end user in your site. Those are the factors that speak volumes about the interface and context of your website. Those stats tell you, if it broke or fixed. So remember, throw out the term "hit", (when speaking of your web stats) unless your main purpose is to confuse someone, then by all means use it freely. =)

Speaking of stats, I love the fact Google is taking the website statistics industry by storm. I really do love Google Analytics. That is spoken like a true web geek.

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Saturday, June 2, 2007

Turn a Man On With 3 Simple Style Changes

It's Friday night. You've just downed your second post-work apple-tini and now you're scanning your Sex In the City wardrobe for a get-up destined to entrap Mr. Huck-A-Burning-Love later tonight. Hold it! While surveying your garbs, you might want to consider other subtle- not to mention cheap- ways to wile a man to your trove of feminine offerings.

In fact, an army of psychologists has already done most of the date-baiting work for you. All you need to do is heed their three kernels of man-tempting advice.

For years, psychologist consumed hundreds of labs hours dissecting just how men and women make decisions based on a person's appearance. Though it seems demeaning of human nature to think that we assess other people based on some internal algorithm, clinical studies have demonstrated that humans are decidedly predictable.

Rather than berate ourselves for relying on our reptilian-programmed minds, let us take advantage of such canal instincts in order to get the affectations we need.

1. Create trust with cosmetics

If you need to get something from someone else- like a car loan, job or date- you need to evoke trust with that person. You do not have hours or even minutes to form this relationship- you must command trust in a matter of nanoseconds. To do this, appeal to a man's instinctual mind, or as psychologists advise, just get your make-up right.

That is, apply your cosmetics as if your were Katie Couric getting ready for the 6 o'clock news, and not a Las Vegas showgirl, with all due respect, getting ready to open a Wayne Newton concert. If you do copy Katie, apparently people will trust you more.

For example, a study presented in the Journal of Applied Social Psychology revealed men and women perceived other women who wore make-up as healthier and more confident than the same women without make-up. Participants also assumed that women wearing cosmetics enjoyed greater earning potential and held more prestigious jobs than the same women not wearing cosmetics.

2. Hip your way to a proposal

After you get that date, you can further entice your man by creating the ideal waist-to-hip ratio. Several studies, including one in the Journal of Personality & Social Psychology, suggest that there is a direct link between a woman's waste-to-hip (WTH) ratio and her attractiveness rating among men. The ideal WTH number seems to be 0.7.

Creating the illusion of a 0.7 WTH ratio is easy. Plus, you don't have to have a 24-inch waist to make this work. In fact, it might help to have a 38-inch waist as long as you can pull off the golden 0.7 ratio.

Regardless of your natural shape, you can adjust your clothing to simulate the 0.7 WTH ratio. For instance, if your hip and waist size are roughly the same, wear a dress that is close fitting on the top and waist area but that flares out below the waist to create the illusion of a larger hip size.

Alternately, if your hips are substantially larger than your waist, you will want to accentuate your top by wearing a loose-fitting blouse or shirt. Then complement the top with jeans or a skirt that reveals the contours of your lower body. This clothing manipulation expands your top while contracting your bottom to pull your overall shape closer to the 0.7 man-enrapturing ratio.

3. Calm down and you will look more attractive

Now that you've got your man, you may want something else, like a chilled Petron margarita or an ethereal foot massage.

Just remember, "Sugar and spice makes everything nice," especially when you want something from a man.

At least that's what researchers Bruce Keisling and Malcolm Gynther discovered when they tested "Male perceptions of female attractiveness". The team found that men viewed physically "unattractive" women who displayed feelings of affection and compassion more appealing than physically attractive women who behaved assertively and independently. So, play lovable, huggable you to get on your man's "Hottie" side.

In short, rejoice in knowing that turning a man's head is more than a matter of mimicking a Maxim pinup or staying on schedule with Botox injections. Rather, your charm, love handles and fabulous taste in Pacific blue eyeshadow all bolster your chances of finally corralling Mr. I-Can't-Believe-You're-Not-Married-Yet at your favorite watering spot. Happy hunting and even happier slurping.

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